Episode 1: Products or Services: Which is better for Pinterest?
Are you selling products, services, or a mix of both... but not sure if Pinterest is the right platform for you?
In this very first episode of Straight to the Point, I’ll break down how Pinterest works for product-based and service-based businesses—and what marketing tactic to use for your business.
Listen to the Podcast Episode Here:
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Pinterest is a powerful visual search engine, making it ideal for product-based businesses to drive traffic and boost sales.
To market products effectively:
Use high-quality, vertical images that showcase your product in action or styled in context.
Optimize pin titles and descriptions with searchable keywords your audience is typing in.
Link every pin directly to your product page or shop for a seamless shopping experience.
The key? Think like a pinner—show them how your product will be beneficial.
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When it comes to selling services, it’s all about building trust before the sale ever happens—
and Pinterest is the perfect platform to make that first impression count.To market your services effectively:
Position yourself as the expert by sharing valuable, educational content (think tips, how-to guides, client results).
Use eye-catching graphics that promote your lead magnets, blog posts, testimonials, or case studies.
Optimize every pin with SEO-rich keywords that your ideal clients are searching for.
Drive traffic to high-converting pages like service sales pages, booking links, or freebies.
The goal? Build trust, show value, and make it easy for dream clients to say yes to working with you.
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Product photos — clean, high-quality shots of each item
Lifestyle images — your product in action, styled or being used
Collections — group your products by color, season, or occasion
Tutorials — how to use it, style it, or gift it
Gift guides — themed around holidays, weddings, birthdays, etc.
Behind-the-scenes — your process, packaging, or workspace -
Blog posts — helpful content related to your service niche
Freebies — checklists, guides, templates, or mini eBooks
Client wins — testimonials, before/afters, transformations
Educational tips — myths, truths, step-by-step how-tos
Mini training course — short visuals that break down your process
Service highlights — what you offer, how to book, and who it’s for