10 Uncommon Pinterest Hacks to Supercharge Your Marketing Game

When it comes to Pinterest marketing, many strategies feel repetitive—pin consistently, use keywords, and create vertical images.
While these tips are foundational, let’s dive into some lesser-known hacks that can elevate your Pinterest marketing strategy, help you get more clients, and show you how to grow your business online.

Whether you’re a small business or a seasoned entrepreneur, these tips will give your digital marketing strategies a fresh twist.

1. Use Pinterest Trends to Craft a Winning Marketing Plan

One of the best-kept secrets for marketing using Pinterest is the Pinterest Trends tool.

Instead of just hopping on current trends, analyze past data to predict future demand. For instance, if “DIY holiday decor” peaks every November, start pinning related content by September.

This proactive approach aligns perfectly with a small business marketing plan focused on long-term growth.

2. Engage Directly with Your Competitors’ Followers

Here’s a smart move: head to your competitor’s Pinterest profile and browse their followers.

These are your target audience! By engaging with their pins—saving, liking, or commenting—you can attract them to your boards organically.

It’s a subtle yet powerful tactic to get more clients without spending big bucks on ads.

3. Tell Stories with Carousel Pins

Carousel pins aren’t just for showcasing products—they’re ideal for storytelling.

Whether you’re explaining how to advertise on Pinterest or promoting a product, use this feature creatively.

For example, a sequence like “5 Digital Marketing Strategies for Small Businesses” can educate and inspire your audience, keeping them engaged with your brand.

4. Create Step-by-Step Tutorials with Idea Pins

Idea Pins are perfect for tutorials and interactive content.

For example, if you’re showing how to get sales through Pinterest, create an Idea Pin with actionable steps, such as “Optimize Your Profile,” “Create SEO-Rich Pins,” and “Engage with Followers.”

This feature is great for demonstrating your expertise in Pinterest marketing.

5. Promote Links on Idea Pins Creatively

While Idea Pins don’t allow clickable links, you can still direct users to your website or products.

Add a slide with a marketing quote like, “Your Pinterest strategy should work as hard as you do—visit [YourSite.com] to learn how!”

It’s a simple way to make more money and drive traffic to your site.

6. Create Hyper-Niche Boards to Stand Out

To crush your Pinterest marketing strategy, think beyond generic board names.

Instead of “Fitness Tips,” go for “Quick Fitness Tips for Busy Moms” or “Desk-Friendly Stretches for Remote Workers.”

These niche boards align with specific searches, helping you get more clients while building authority in your niche.

7. Turn Testimonials into Powerful Pins

Social proof is a key element in any small business marketing plan, and Pinterest is the perfect place to showcase it.

Create visually appealing pins featuring customer reviews or success stories.

Add CTAs like “Join 1,000+ Happy Clients” or “Learn How to Make More Money with Our Services.” These pins build trust and encourage clicks.

8. Collaborate with Micro-Influencers

Partner with micro-influencers to create shared boards as part of your marketing using Pinterest strategy.

For example, a beauty brand could team up with influencers to create a “Skincare Secrets” board.

This approach not only boosts your visibility but also shows you how to grow your business online through authentic collaborations.

9. Run Engaging Pinterest Contests

Want to know how to advertise on Pinterest in a fun way? Run a contest!

For example, ask followers to pin their dream travel destinations using your branded hashtag.
This tactic not only grows your audience but also adds fresh content to your profile, making your Pinterest marketing efforts more dynamic.

10. Focus on Saves, Not Just Clicks

Most marketers only track click-through rates, but saves are a goldmine for understanding what resonates with your audience.

If people are saving your pins, it means they find long-term value in your content.

Use these insights to refine your digital marketing strategies and create pins that truly connect with your audience.

Pinterest is more than just a visual search engine; it’s a platform brimming with potential for small business marketing plans.

By implementing these Pinterest marketing strategy hacks, you can grow your business, attract your ideal audience, and learn how to get sales without relying solely on paid ads.

So, are you ready to elevate your Pinterest marketing game? Let these tips inspire your next move, and don’t forget to pin your way to success!

Want to learn how to grow your Pinterest Business account?
Explore our shop to discover a variety of interactive online courses, all expertly crafted by PinPoint Marketing.