How to Turn Pinterest Browsers into Paying Customers
So, you’ve got people saving your pins, maybe even clicking through to your website—but they’re not buying. Frustrating, right? Pinterest is a goldmine for small businesses, but if you don’t have the right strategy, all that traffic won’t turn into sales.
If you want to go from Pinterest views to actual customers, here’s what you need to do.
1. Create Pins That Speak to Your Ideal Customer
Think of Pinterest as a visual search engine. People are looking for inspiration, solutions, and products—but if your pin doesn’t grab attention, they’ll keep scrolling.
Example: If you run a small bakery selling wedding cakes, don’t just post a pretty cake photo. Instead, create a pin that says "Elegant Wedding Cake Ideas for 2024 Brides" with an eye-catching image. This speaks directly to engaged couples looking for inspiration.
Hot Tip: Use clear, bold text overlays so your pins are easy to read, even on mobile!
2. Make It Easy to Buy or Sign Up
When users click your pin, it's essential they easily find what they seek. The first impression of your website significantly impacts their interest.
A confusing layout or slow loading can quickly drive them away.
To optimize user experience and improve conversion rates, simplify navigation with clear categories and a search function.
Invest in performance optimization to reduce load times, as delays can increase bounce rates. An intuitive, fast website retains visitors and enhances brand perception.
A positive user experience encourages users to engage and return.
Example: A small handmade jewelry business should link pins directly to product pages, not just the homepage.
If someone clicks on a pin of gold hoop earrings, they should land right on the product page—not a general store page where they have to search again.
Hot Tip: Add a strong call-to-action (CTA) like “Shop Now,” “Grab Yours Today,” or “Limited Stock Available.”
3. Use Pinterest SEO to Attract Buyers, Not Just Browsers
A significant mistake that many small businesses commit is failing to optimize their pins for search.
Pinterest works like Google, where users search for specific topics or ideas. When they type in keywords, the best matching pins show up first. If your pins aren’t properly optimized, they might not appear, reducing your chances of being seen by potential customers.
Small businesses can lose the chance to connect with a wider audience and get more visitors to their profiles or websites by ignoring search optimization.
To improve your visibility, use relevant keywords, engaging descriptions, and high-quality images in your pins. This will help you get discovered and attract more engagement and sales.
Example: A small fitness coach selling workout guides should create pins with titles like “30-Day Home Workout Plan for Beginners” instead of just “My Workout Routine.” The first one is what people are actually searching for!
Hot Tip: Use keywords in your pin title, description, and board name to get found by the right audience.
Get your keywords organised using my FREE Keyword Planner Spreadsheet.
(This is how I keep my SEO keywords organised, consistant and allows me work from my phone, anywhere, anytime!)
4. Build a Strong Pinterest Sales Funnel
Not everyone is ready to buy right away—but that doesn’t mean they won’t later. That’s where a Pinterest sales funnel comes in!
Example: A small business selling planners can offer a free downloadable productivity checklist in exchange for an email sign-up. That way, they can follow up with helpful tips and special discounts to encourage a purchase later.
Hot Tip: Think beyond just direct sales—build relationships with potential buyers through email marketing!
Want to learn more about a strong sales funnel?
View my FREE Pinterest Marketing 101 online course.
This course covers how to build an effective Pinterest presence and implement strategies for maximum impact.
Unlock the potential of Pinterest to elevate your marketing game today.
5. Be Consistent & Stay Active on Pinterest
Pinterest requires consistent and ongoing activity; it's not a platform designed for just one-time posts.
The more you actively engage with your audience and share valuable content, the more the Pinterest algorithm will promote your posts to a wider and more diverse audience.
This continuous interaction can significantly enhance your visibility and impact on the platform.
Example: A digital marketing agency that posts fresh pins daily (instead of repinning the same content over and over) will see more engagement over time.
Pro Tip: Schedule pins ahead of time using Pinterest’s native scheduler or tools like Tailwind to stay consistent.
(PinPoint Marketing uses the scheduling tool within Pinterest itself when creating new idea pins)
Have any questions about this feel free to contact me!
Turn Those Saves into Sales!
Pinterest is more than just pretty pictures—it’s a powerful sales tool when used right.
By creating compelling pins, making the buying process easy, and using SEO strategically, you’ll start turning Pinterest browsers into real customers.
Want to learn more? My online courses dive deeper into Pinterest marketing strategies that actually convert!
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