Are You Making These Pinterest Mistakes?
If You're Not Getting Traffic, This is Why!
Pinterest is a powerhouse for driving traffic to your website, but if you’re not seeing results, chances are you’re making a few key mistakes.
With 85% of Pinterest users on mobile devices and the platform favoring fresh, engaging content, small missteps can cost you valuable reach and engagement.
Let’s dive into the most common Pinterest mistakes and how you can fix them to start growing your traffic today!
Mistake #1: Not Using Keywords Properly
Pinterest isn’t just a social media app—it’s a visual search engine. If you’re not using the right keywords in your profile, boards, and pin descriptions, your content won’t show up where it needs to.
💡 Tip: Research keywords just like you would for Google SEO. Need help? My Pinterest Strategy Workbook is packed with step-by-step tips to help you get it right!
Mistake #2: Only Pinning Your Own Content
While it’s important to showcase your products or services, Pinterest loves it when you curate and share valuable content—even from others. It shows that you’re active and engaged, not just self-promoting.
💡 Tip: Follow the 80/20 rule: 80% of your pins can promote your brand, but 20% should be repins from high-quality sources.
Mistake #3: Inconsistent Pinning
Pinning a few times and then disappearing for weeks? Pinterest notices. Consistency is key to growing your reach.
💡 Tip: If managing your Pinterest feels overwhelming, check out my Pinterest Management Services. I help businesses stay active and consistent so you can focus on what you do best!
Mistake #4: Ignoring Fresh Pins
Pinterest wants new, original content. Simply repinning the same old graphic over and over won’t cut it anymore.
💡 Tip: Create fresh pins regularly using my Pinterest Templates — they make designing eye-catching pins quick and easy!
Mistake #5: Not Having a Clear Strategy
Without a plan, Pinterest can feel like a time-waster instead of a business booster. You need a clear strategy tailored to your goals.
💡 Tip: Not sure where to start? Book a Pinterest Audit with me and let’s create a custom plan to grow your brand.